Video marketing has been one of the breakout trends in the online world in recent years. Consumers today watch videos online not only on YouTube but also on social media platforms such as Instagram and Facebook. Users are also more likely to spend more time on websites with rich video content.
If you’re trying to promote your business online, a video is a sure way to do it. In fact, most video marketers would agree that videos have helped them increase their website traffic. The video continues to rank as one of the most important overall digital marketing trends and it’s never too late to get started.
Video Captures More Attention
There is so much online content competing for consumers’ attention, but videos are much more powerful in capturing eyeballs as they use both visual and aural stimuli.
According to research, most consumers prefer watching a video to get insights about a service or product than reading text on a page, this is because most online consumers are visually oriented.
Video is Sharable Across Different Platforms
Video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. Marketers don’t have to spend a lot of time creating content in multiple formats. You can share the same video across the digital platforms – social media channels, website or Google.
The social opportunities for video are growing every day, from posting on Facebook, Instagram, TikTok, to creating live videos and stories. This flexibility allows you to pinpoint the exact content and distribution method that reaches your audience best.
What IH Digital Can Help in Video Marketing?
1. Strategised Planning of Video Content
Video is a powerful tool, but you have to know how to use it right. Just like any other marketing content, you need to plan and generate a marketing-with-video strategy to drive an audience’s action.
We will help you strategise your video campaign so that your content will have the necessary alignment with your marketing goals and help achieve your desired marketing results.
2. Better Efficiency in Video Creation
Video production takes a lot of work. If you want to produce a video yourself, you’re going to spend a lot of time and resources trying to make the video. We have the resources and know-how to help you create engaging video content, freeing your time and allowing you to concentrate on other important matters.
Product Tutorial Video
3. Run Video Ad Campaign
To get the most out from their video content, we’ve helped brands run video ad campaigns across digital platforms such as Facebook, Instagram, Tik Tok, YouTube, Google and more.
To get the most from your adverts you must be clever with your targeting, use the right form of ad placement, and balance your campaign budget based on what you’re looking to achieve. We have a specialised media planning and buying team to support you in the campaign.
Get Started with Video Marketing Today
Making videos takes a lot of work, and working with a video marketing agency can help you get better results. If you’re interested in video marketing, get in touch with us at IH Digital.
Learn more about our video options and get started creating your next piece.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.